Content Marketing Coordinator

Essential Functions

1. Develop and Execute Effective Content Strategies
   • Develop clear and engaging web content that supports business goals and meets audience needs at every stage in the buyer’s journey
   • Work with co-counsel coordinators to understand priorities for content production for the firm’s referral practice areas
   • Use project management tools to manage and communicate about production schedules
2. Create and Maintain Website Content
   • Write and publish compelling copy for blogs and webpages
   • Create simple web-friendly graphics
   • Follow established style and brand guidelines
   • Work with co-counsel coordinators and monitor reliable sources for timely updates in the firm’s referral practice areas
3. Support the Marketing Team
   • Communicate with the marketing team about business goals and priorities
   • Collaborate on cross-channel content strategies
   • Work with the SEO manager to implement best practices in web content
   • Cross-train on other marketing tasks and serve as backup for other team members
   • Adhere to all professional rules and ethical guidelines for marketing in the legal space

Application Process Information

All applicants will need to submit a resume. Please also submit anything you believe shows off your creative skills. For example:

• If you have a creative skill that is going to blow our minds, tell us in a cover letter.
• Writing samples.
• A link to a digital portfolio.
• Examples or work you personally made while at another company.
• Examples of your freelance work.